Next47

Next47, the global venture arm of German tech giant Siemens, launched its Israel operations.

Our goal was not only to gain coverage but to make sure it is understood what it means for the ecosystem. The local media are not looking to write about every launch, and rightly so; they are not a bulletin board.

That is why it was essential to work together to find the right tone of voice that would speak a uniform language to the ecosystem and communication to make the launch an ongoing event and ongoing activity rather than a fleeting moment.